Get clear on what matters. Make better decisions. Turn effort into real traction.
We help entrepreneurs and solopreneurs gain clarity on what matters, make better decisions, and turn effort into real traction.

Every day brings a hundred decisions—most of them for the first time. What to build. How to price. Who to target. What to prioritize when everything feels urgent.
You're drowning in advice from podcasts, YouTube, and well-meaning friends. Some of it contradicts. Most of it doesn't fit your situation. None of it tells you what to do today.
Most entrepreneurs get stuck spinning their wheels. Building things no one wants. Chasing every opportunity. Working 60-hour weeks without gaining real traction.
You don't need another business plan or motivational podcast. You need someone in your corner who's seen this before—who can help you cut through the noise, focus on what matters, and make steady progress week after week.
If you're tired of feeling scattered, second-guessing every decision, or working hard without seeing results—we can help.
$150 per hour | No long-term commitments required
How it works: Schedule coaching sessions as you need them—weekly, bi-weekly, or occasionally. You're in control of the pace and investment.
What we cover: Whatever your business needs most right now. Every session is focused on helping you move forward on your specific challenges.
You have an idea but don't know where to begin. We help you get clear on your initial customer and core offering, create a focused launch plan, and figure out what to prioritize first.
Typical engagement: 4-6 sessions over 6-8 weeks
You're working hard but revenue is inconsistent and priorities keep shifting. We help you identify what actually drives results, create a simple weekly rhythm, and establish basic metrics to track progress.
Typical engagement: 6-8 sessions over 8-10 weeks
You struggle with decision paralysis or constantly second-guess yourself. We teach you a simple framework for evaluating options and help you build confidence in committing to action.
Typical engagement: 4-5 sessions over 6 weeks
You have some traction and want to grow, but need clarity on whether your business can handle it. We review your operations, identify what's working and what's fragile, and create a plan to strengthen your foundation.
Typical engagement: 2-3 assessment sessions, then optional ongoing support
Your business is running but you need a trusted advisor to help navigate decisions, avoid mistakes, and stay focused. We provide regular check-ins and on-demand guidance as challenges arise.
Typical engagement: 1-2 sessions per month, ongoing
That's exactly what the free consultation is for. We'll figure out what you need and recommend a sensible approach for your situation and budget. Please let us know what you are looking for in the message area.

A straightforward resource designed to help you think through the critical decisions every founder faces—from validating your idea to developing approaches that actually work.
If you find yourself wanting hands-on guidance as you work through decisions, that's when coaching makes sense.
Please contact us if you cannot find an answer to your question.
We charge $150 per hour with no long-term commitments. You decide how often we meet based on your needs and budget. Most entrepreneurs start with weekly or bi-weekly sessions, then adjust from there. A typical engagement might be 4-8 sessions spread over 6-10 weeks, but you're always in control of the pace and investment.
You decide. There are no required commitments. Some entrepreneurs work with us weekly for 6-10 weeks to tackle a specific challenge, then reduce to monthly check-ins. Others schedule sessions as needed when they hit a decision point or new challenge. The typical pattern is more frequent at the beginning (weekly or bi-weekly), then less frequent as you gain momentum. You're always in control.
Yes. Most of our coaching happens via video call, so location doesn't matter. We work with entrepreneurs across the country. As long as you have reliable internet, we can work together.process improvement, organizational development, and change management.
That's exactly why we start with a free consultation. We'll help you figure out if coaching makes sense right now—or if there's something else you should focus on first. We're not here to sell you something you don't need. If you're better off starting with our book or taking a different approach, we'll tell you.
We've worked with entrepreneurs in professional services, retail, online businesses, personal services, health and wellness, education, and more. The fundamentals of building a business—clarity, focus, accountability—apply across industries. If you're selling something people want to buy, we can help.
That's actually the most common situation we see. Most entrepreneurs don't need help getting started—they need help figuring out why they're working hard but not seeing results. That's exactly what we're built to solve. The Focus & Traction System is specifically designed for this situation.
Three key differences: First, we work hourly with no long-term commitments, so you're never locked into a package you can't afford. Second, we focus on guiding you to develop your own approaches rather than just giving advice—every session includes hands-on coaching to help you think through and create solutions. Third, we're available to meet as frequently as you need, which creates accountability and lets us course-correct quickly rather than letting problems compound.
Perfect—that's exactly how the hourly model works. Some entrepreneurs schedule a session when they hit a tough decision or new challenge, then don't need another for a month or two. Others prefer a regular rhythm like monthly check-ins. You can always book a session when you need one, with no pressure to commit to ongoing work.
No, that's not our focus. We help you build a business that works—one that generates revenue and serves customers effectively. If you need support that we do not offer, we can point you toward specialists in that area.
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